What is a brand? It’s how the public perceives you; it is something to be leveraged. A brand is tangible and intangible, something to be touched, seen, and even heard.
A well-crafted brand is much more than a logo it is a feeling, perception, the story of you. Your brand should inform all facets of you, identity, print collateral, furniture, signage, architecture, even tenant selection. All these items combined create a Brand Identity, taking disparate elements and unifying them into a cohesive system.